ShareRecently, Harris Interactive conducted a poll about consumer’s information-gathering process for their most recent purchase. The poll’s purpose was to identify what carries more weight: face-to-face WOM or online (including social) WOM, both prior to and downstream from the purchase.
Brandweek summarized, “When respondents were asked to identify the various methods and sources they used, 21 [...]
WOM: Which has more value? Face-to-face or social networking?