Tag Archives: research

Consumer Identification with Brand Personalities

By: Christianne McClain | Published: July 8, 2010
ShareStudies have been conducted to identify whether consumers adopt the personalities of brands. In one study, female shoppers were asked to tote either a Victoria’s Secret shopping bag or a shopping bag with no identifying brand label while they shopped in the mall. Afterward, they were asked to evaluate themselves on various personality traits. Those [...]
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Link Between Fast Food Exposure and Behavior

By: Christianne McClain | Published: April 21, 2010
ShareFast food restaurants have become more and more popular throughout the years, and have consequently impacted the way we behave. Being able to access food quickly has helped us to become more efficient in our daily lives. Being exposed to fast food has also impacted our time expectations for other tasks unrelated to food. In recent [...]
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You need to sharpen your message to reach your target, so you … spend less on research?

By: Stephanie Critchfield | Published: June 15, 2009
ShareAMA released their annual “Honomichl Top 50” with the finding of the first downturn in the research industry  in more than two decades. Interesting. Considering brands need to do more with less. I would think research might be finding a more important role; in the same way I think that database marketing and analytics would be seeing [...]
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Mozilla’s Test Pilot Puts a New Spin on Usability Testing

By: Shelby Majors | Published: February 4, 2009
ShareIn an attempt to take online research to whole new level, Mozilla has devised a plan to bridge the gap between many research methods currently used to gather usability data. They call this user testing project Test Pilot, and although it is merely a concept at this stage, the idea in itself seems promising. Those of [...]
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Designing Without Distractions: Helping Mature Audiences Stay Focused on the Web

By: Shelby Majors | Published: December 18, 2008
ShareIn order to design an effective website, research has shown it is extremely important to take the site users’ ages into consideration. At Engauge, we see this trend over and over again as many of our mature user experience lab test participants often complain about small text size and overwhelming website clutter that younger audiences [...]
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