Tag Archives: NFL

The disruptive power of Breast Cancer Awareness Month

By: Karna Crawford | Published: October 9, 2009
ShareAs marketers, we are often figuring out how to deliver multi-platform, cross-property, integrated marketing programs that are cohesive and deliver a singular message.  Well, this month, I have seen this come to life quite well in support of the 25th Anniversary of Breast Cancer Awareness Month. Without seeing one single TV commercial promoting NBCAM (or [...]
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1st & Tweet: Social Media and Sporting Events

By: Lauren Mullins | Published: October 5, 2009
ShareAs a student at The University of Georgia, I enjoy spending my Saturdays “between the hedges.” Back on September 12th, when Brandon Boykin ran a kickoff return for 100 yards to score a touchdown, the first thing I wanted to do (after cheering and high-fiving my fellow fans) was to post on Twitter. Seems simple [...]
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NFL Deems Twitter a Threat …

By: Stephanie Critchfield | Published: August 4, 2009
ShareToday, the New York Times ran a story about Twitter and the NFL: “The N.F.L. Has Identified the Enemy and It Is Twitter.”  Seems that some teams in the NFL have gone so far as to fine their players if they tweet from camp or coaching sessions. Why all of this worry? More than any other [...]
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