Tag Archives: idirect

Round Up! Engauge at DMA-09

By: Stephanie Critchfield | Published: October 23, 2009
ShareWe’re back from DMA-09 – with two sessions, a book launch and a wildly successful keynote from our chairman, Stan Rapp. I’d like to share what you might have missed. Let’s recap! An important message for the DMA this year was the new face of direct marketing – one that is both direct and digital. This [...]
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Guest Blogged for 1to1: Move marketing forward by agreeing to adapt

By: Jeff Hilimire | Published: October 5, 2009
ShareI was honored recently to guest blog for one of my favorite groups, 1to1 Media. You can read the post on their site but it starts like this… Marketing has seen tremendous change over the past five to 10 years. Take a closer look at direct and digital marketing specifically and you’ll see a clear [...]
Posted in Behavioral Research, Digital, Direct | Also tagged , , | Leave a comment