Engauge Blog » honomichl http://blog.engauge.com Digital Marketing Insights Wed, 28 Jul 2010 22:17:04 +0000 en hourly 1 You need to sharpen your message to reach your target, so you … spend less on research? http://blog.engauge.com/2009/06/15/you-need-to-sharpen-your-message-to-reach-your-target-so-you-spend-less-on-research/ http://blog.engauge.com/2009/06/15/you-need-to-sharpen-your-message-to-reach-your-target-so-you-spend-less-on-research/#comments Mon, 15 Jun 2009 14:34:17 +0000 Stephanie Critchfield http://blog.engauge.com/?p=1832

AMA released their annual “Honomichl Top 50” with the finding of the first downturn in the research industry  in more than two decades.

Interesting. Considering brands need to do more with less. I would think research might be finding a more important role; in the same way I think that database marketing and analytics would be seeing a surge in interest.

You can read all about the Top 50 in their June 30th issue of Marketing News.

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