You need to sharpen your message to reach your target, so you … spend less on research?
Monday, June 15th, 2009 by Stephanie CritchfieldAMA released their annual “Honomichl Top 50” with the finding of the first downturn in the research industry in more than two decades.
Interesting. Considering brands need to do more with less. I would think research might be finding a more important role; in the same way I think that database marketing and analytics would be seeing a surge in interest.
You can read all about the Top 50 in their June 30th issue of Marketing News.
