Tag Archives: Gaming

Social Games Reach Nearly 60 million U.S. Users

By: Rene Smith | Published: August 30, 2010
ShareEver played Words with Friends on your iPhone, helped harvest a friend’s crops on FarmVille or put your sports predicting expertise to the test on ESPN’s Streak for the Cash? If so, you are part of the 20 percent of U.S. consumers that have participated in social gaming. According to a study released last week by [...]
Posted in Digital, Social Media | Also tagged , | 2 Comments

The Gamer’s Perspective: Interactivity

By: Mark Jermyn | Published: June 22, 2009
ShareInteractivity: Gaming’s Ace in the Hole I’ve often wondered what it is about games that attracts me so much. Why do I spend more of my free time with a video game controller in my hand instead of a remote control? Is it the fact that modern games have plots and intriguing characters and realistic graphics [...]
Posted in Behavioral Research, Digital, Media | Also tagged | Leave a comment