Tag Archives: agency

Saints: 31, Super Bowl Advertisers: 0

By: Andrew Jones | Published: February 8, 2010
ShareI didn’t notice this until about halfway through the Super Bowl when Gary Vaynerchuk pointed it out. It seemed despite the millions of dollars big brands spent on Super Bowl ads this year, not one (at least that I saw) specifically directed people to their Facebook pages. Maybe it’s because my “day job” is now [...]
Posted in Branding & Advertising, Social Media | Also tagged , , , | 3 Comments

No Satisfaction in Search Engine Marketing

By: Tomer Tishgarten | Published: July 29, 2009
ShareI recently came across a search engine marketing report from predictive marketing firm [x + 1]. The report shows that the majority of SEM professionals gave a low rank to the performance of SEM (a ranking of 1 – 3): While the report doesn’t clearly explain why SEM practitioners are dissatisfied, I can guess as well [...]
Posted in Digital, SEM & SEO | Also tagged , | Leave a comment

Challenging times call for transformational ideas.

By: Rick Milenthal | Published: December 22, 2008
ShareWell, I am finally writing my first posting as an author of the new Engauge blog. So many in our industry are full of anxiety in the face of this volatile economy and changing media landscape.  I think it is the most exciting time ever to be in this business. And so I hope this blog will [...]
Posted in Branding & Advertising, Creative, Digital, Direct | Also tagged , , | 1 Comment