Tag Archives: advertising

Consumer Identification with Brand Personalities

By: Christianne McClain | Published: July 8, 2010
ShareStudies have been conducted to identify whether consumers adopt the personalities of brands. In one study, female shoppers were asked to tote either a Victoria’s Secret shopping bag or a shopping bag with no identifying brand label while they shopped in the mall. Afterward, they were asked to evaluate themselves on various personality traits. Those [...]
Posted in Behavioral Research, Branding & Advertising | Also tagged , | 1 Comment

Link Between Fast Food Exposure and Behavior

By: Christianne McClain | Published: April 21, 2010
ShareFast food restaurants have become more and more popular throughout the years, and have consequently impacted the way we behave. Being able to access food quickly has helped us to become more efficient in our daily lives. Being exposed to fast food has also impacted our time expectations for other tasks unrelated to food. In recent [...]
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Saints: 31, Super Bowl Advertisers: 0

By: Andrew Jones | Published: February 8, 2010
ShareI didn’t notice this until about halfway through the Super Bowl when Gary Vaynerchuk pointed it out. It seemed despite the millions of dollars big brands spent on Super Bowl ads this year, not one (at least that I saw) specifically directed people to their Facebook pages. Maybe it’s because my “day job” is now [...]
Posted in Branding & Advertising, Social Media | Also tagged , , , | 3 Comments

Product Placement – Stop Hijacking My Entertainment

By: J Drew Feldman | Published: April 15, 2009
ShareAlong with the proliferation of DVR’s comes the drive from marketers to use unusual tactics along with different mediums to spread their messages.  This has resulted in product placement rearing its ugly head all over some of my favorite programming, including 90210. I was able to laugh off the Dr. Pepper signs in the background.  We’re [...]
Posted in Branding & Advertising, Digital, Media | Also tagged , | 1 Comment

Talkin’ bout my generation: Marketing to Millennials

By: Guest Blogger | Published: January 30, 2009
Share By Jacqueline Petty Echo Boomers, Generation Y, Millennials … these are some of the terms used to describe people born between 1979 and 1997. I’m a member of this generation, and learned a lot about my cohorts at Engauge’s Lunch and Learn: Marketing to Millennials. Marketing To Millennials View more presentations from Engauge . (tags: [...]
Posted in Behavioral Research, Digital | Also tagged , , , | 5 Comments