Category Archives: Augmented Reality

Jurassic Print — coming to a publication near you!

Print is a bird (just go with me here). Paleontologists regard birds as the only clade of dinosaurs to have survived the Cretaceous-Paleogene extinction event 65.5 million years ago, and now you could argue that print media is following in their footsteps. Despite industry rumblings …

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Augmented Reality and the Second Screen: Two Digital Trends for Effective Storytelling in Advertising

Recently, Latitude published the first round of their research through which they sought to understand how technology early adopters wanted to experience stories in the future. What they identified centered around 4 different aspects that the participants found to be keys to effective storytelling: Immersion …

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Bringing the Augmented Environments Lab to Engauge

Last night, we had the pleasure of hosting the group from the Augmented Environments Lab (AEL) at Georgia Tech. AEL is working to expand opportunities for mobile augmented reality application development to the huge community of web developers around the world. Their flagship product, Argon …

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