Print is a bird (just go with me here). Paleontologists regard birds as the only clade of dinosaurs to have survived the Cretaceous-Paleogene extinction event 65.5 million years ago, and now you could argue that print media is following in their footsteps. Despite industry rumblings …
Category Archives: Augmented Reality
Jurassic Print — coming to a publication near you!
Posted by Ashley Twist on December 13, 2012
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Augmented Reality and the Second Screen: Two Digital Trends for Effective Storytelling in Advertising
Posted by Chad Elkins on August 31, 2012
Recently, Latitude published the first round of their research through which they sought to understand how technology early adopters wanted to experience stories in the future. What they identified centered around 4 different aspects that the participants found to be keys to effective storytelling: Immersion …
Bringing the Augmented Environments Lab to Engauge
Posted by Patrick Brandt on May 3, 2011





