Insight — the most commonly misused word in marketing and advertising. Some use it to restate facts. Some use it to state the obvious stuff everyone already knows. Some even have it before them and don’t see it. But what is an insight and who …
Category Archives: Strategy
Yet Another Post About “Insights”
Posted by Joyce Simmons on February 28, 2013
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Being an Engauge Entern (Intern)
Posted by Joe Koufman on February 18, 2013
From Campaign To Narrative
Posted by John Evans on December 7, 2012
It’s Still About Really Understanding Consumers
Posted by Joyce Simmons on October 26, 2012
Google+ Challenges Instagram with Photo-Editing Acquisitions
Posted by Lindsay Reene on October 2, 2012
Google acquired another photo-editing platform, Snapseed, for an undisclosed sum, thereby adding to its existing portfolio. Nik Software, Snapseed’s parent company, is known for catering to digital photographers with robust platform offerings. Instagram, another digital photography platform, turns the everyday photographer into an empowered artist with …
