Last week, Facebook rolled out its newest targeting feature, Lookalike Audiences. Available in power editor, Lookalike Audience is in large part an extension of their Custom Audience feature, which allows marketers to utilize their existing customer data such as email addresses, phone numbers and user …
Facebook announced a largely misunderstood update to its Timeline application guidelines last week, creating confusion in the development and social community. Below is a rundown of the changes and their impact on brands. Facebook Limits Custom Actions for Apps that Publish Stories As Content Is Consumed …
