Acquisitions in the digital space are big news. From expert analysts and financial forecasters to industry bloggers and burgeoning technophiles, everyone seems to have an opinion: It’s awesome; it’s awful; it’s, well, whatever. Personally, I simply enjoy watching the variety of emotions unfold. So, in …
Last week, Facebook rolled out its newest targeting feature, Lookalike Audiences. Available in power editor, Lookalike Audience is in large part an extension of their Custom Audience feature, which allows marketers to utilize their existing customer data such as email addresses, phone numbers and user …
