Category Archives: SEM & SEO

Expanding Your Keyword Strategy

By: Ed Hill | Published: March 5, 2010
ShareUsing the wrong keywords makes your business website invisible to your potential customers. Choosing the right keywords for Search Engine Optimization (SEO) is the crucial starting point for any online marketing campaign. Starting your campaign with a large set of attractive keywords will bring added effectiveness to every segment of your SEO campaign and deliver [...]
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WordCamp Atlanta Recap

By: Tomer Tishgarten | Published: January 11, 2010
ShareDespite the icy roads and frigid temperatures, hundreds of people from the US southeast region came together at SCAD Atlanta on January 8th – 9th to attend the inagural WordCamp Atlanta, a conference where the WordPress (aka WP) community exchange tips and tricks about this widely popular blogging (and sometimes as a web content management) [...]
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Search Engine Optimization for Business – A brief Engauge Interview

By: Joe Koufman | Published: January 11, 2010
Search Engine Optimization is an essential tool that can help bring highly relevant traffic to your website. In this interview, Engauge Digital's Joe Koufman interviews Search Engine Optimization Manager Ed Hill.
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November AiMA Recap: Mobile Marketing

By: Lauren Mullins | Published: November 24, 2009
ShareNovember’s AiMA event, “Mobile Marketing: How mobile is more than texting, tweeting, and talking,” was the first I’ve been able to attend. The event certainly was more than texting, tweeting, and talking (although there was a lot of texting and tweeting happening in the crowd); panelists encouraged incorporating mobile into marketing plans for 2010 and [...]
Also posted in Branding & Advertising, Digital, Direct, Media, Technology & Development | 2 Comments

AiMA Recap: Interactive Creative Engagement

By: Josh Martin | Published: November 2, 2009
ShareI had the pleasure of attending (and tweeting) AiMA’s October event, Interactive Creative Engagement. The panel discussion (moderated by Coca-Cola’s Capabilities & Communities Manager, Amanda Thompson) revolved around how engaging and interactive media drive consumer interaction, dialogue, and ultimately brand affinity and sales volume. The panelists at this event included representatives from three big brands: [...]
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