Category Archives: SEM & SEO

SEO and User Experience: From Frenemies to BFFs

Mr. SEO and Ms. User Experience should have gotten along well. They lived in the same neighborhood, were colleagues at the Web Works plant, and seemed to have a lot in common, especially their shared love for helping people find and use information. Like the …

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Align Your SEO Strategy and Social Media Strategy for Greater Web Traffic

—————————– As social media use has grown too big to ignore, businesses and marketers are pursuing social media more aggressively.  Facebook has over 500 million active users, and half of those active users log on to Facebook on any given day. Google and Bing have …

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Podcasts – Local Marketing and Newell Rubbermaid

Podcasts with Marketing Elements Blog about Local Marketing and with DigThis.Engauge.com on Newell Rubbermaid’s digital and social strategies.

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Google Instant Won’t Hurt Search Engine Optimization

Last week, Google introduced Google Instant, sparking speculation among search and marketing blogs about the effects on search engine optimization and paid search. Google Instant shows search results as you type. Before you finish typing, Google now uses the first few letters to predict the …

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Expanding Your Keyword Strategy

Using the wrong keywords makes your business website invisible to your potential customers. Choosing the right keywords for Search Engine Optimization (SEO) is the crucial starting point for any online marketing campaign. Starting your campaign with a large set of attractive keywords will bring added …

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