Category Archives: Media
The Device To End All Devices?
ShareNo surprise here – Apple is in the process of developing a new gadget, and Steve Jobs’ lips are sealed. But that has never stopped the rumors from flowing on tech sites across the web. This time, it’s for the supposed Apple Tablet.
Rumors about Apple possibly releasing a tablet computer (Apple’s response to the recent [...]
Also posted in Digital, Technology & Development Tagged Apple, Steve Jobs, Tablet, technology Leave a comment
Social Media is a Kick Start to Musicians’ Careers
ShareRemember those struggling musicians, artists, and filmmakers we’re so used to hearing about? While you will probably still have an opportunity to toss a few bucks into the guitar case of a musician along a city street somewhere, social media is completely changing the way these struggling musicians gain exposure and produce content.
Enter KickStarter – [...]
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AiMA Recap: Interactive Creative Engagement
ShareI had the pleasure of attending (and tweeting) AiMA’s October event, Interactive Creative Engagement. The panel discussion (moderated by Coca-Cola’s Capabilities & Communities Manager, Amanda Thompson) revolved around how engaging and interactive media drive consumer interaction, dialogue, and ultimately brand affinity and sales volume. The panelists at this event included representatives from three big brands: [...]
Also posted in Behavioral Research, Branding & Advertising, Creative, Digital, Direct, SEM & SEO, Technology & Development Tagged AiMA, Chick-fil-A, cnn, Cox Media Group, Creative, Interactive, Twitter Leave a comment
WSJ implements new content monetization strategy with iPhone App update
ShareEarlier this year, the Wall Street Journal released an iPhone app called the iPhone Mobile Reader. The iPhone application allowed users to access premium content from the website that was only available to paid print and digital subscribers for free (source). But on October 24, 2009, WSJ.com released an update and digital content is no [...]
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Where Should Twitter Sit Within An Organization?