As a marketing professional who has just experienced her first Mother’s Day, I thought I’d take a look at the various ways brands can reach moms through media. I started by asking a very important question: What kind of mom are we trying to reach? …
Category Archives: Media
Media Consumption Habits of Moms
Posted by Melissa Tighe on May 15, 2013
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Second-Screen Industry Poised to Take Off
Posted by Kristen Bennett on April 11, 2013
Facebook expands its targeting capabilities with the launch of Lookalike Audiences
Posted by Heather Parker on March 29, 2013
Last week, Facebook rolled out its newest targeting feature, Lookalike Audiences. Available in power editor, Lookalike Audience is in large part an extension of their Custom Audience feature, which allows marketers to utilize their existing customer data such as email addresses, phone numbers and user …
Fashion Converges with Digital Media
Posted by Ashley Thielman on March 8, 2013
What will 2013 bring?
Posted by Alexandra Cousino on December 19, 2012
