Category Archives: Marketing

Being an Engauge Entern (Intern)

I was recently asked by a new college graduate what it is like to be an Engauge Entern (our name for our internship program).  This was a hard question for me to answer, so I asked the experts. It turns out in our Atlanta office …

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Open Graph Guidelines Updated to Prevent Content Consumption Spam – Meaningful Stories Matter!

Facebook announced a largely misunderstood update to its Timeline application guidelines last week, creating confusion in the development and social community. Below is a rundown of the changes and their impact on brands. Facebook Limits Custom Actions for Apps that Publish Stories As Content Is Consumed …

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Google+ Challenges Instagram with Photo-Editing Acquisitions

Google acquired another photo-editing platform, Snapseed, for an undisclosed sum, thereby adding to its existing portfolio. Nik Software, Snapseed’s parent company, is known for catering to digital photographers with robust platform offerings. Instagram, another digital photography platform, turns the everyday photographer into an empowered artist with …

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What your conference is missing: Community

Most conferences lack basics: power, water, healthy food options, good coffee and reliable Internet. How do you fix these? Add powering stations, more filtered water options, wholesome snack and lunch options, quality coffee stations (some people travel far and are jet lagged) and a good …

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LinkedIn New Updates: How Do They Benefit B2B Marketers?

Recently, LinkedIn rolled out new functionalities that can be leveraged by B2B marketers to customize content to segmented audiences and expand corporate ROI. Here is a general overview of LinkedIn’s new features: Targeted updates enable page admins to customize company updates and deliver the most …

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