Category Archives: How To

I may have just revolutionized the iPhone.

That’s a bold statement, I know. But if you’re like me and you have eight pages of apps with no organization structure, it might interest you to know that I’ve employed a solution that could flip your mobile world on its head. As most iOS …

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Google+ Challenges Instagram with Photo-Editing Acquisitions

Google acquired another photo-editing platform, Snapseed, for an undisclosed sum, thereby adding to its existing portfolio. Nik Software, Snapseed’s parent company, is known for catering to digital photographers with robust platform offerings. Instagram, another digital photography platform, turns the everyday photographer into an empowered artist with …

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Engauge Has the “Skinny” on Instagram

Ready to show a little of your brand’s soul? Because if you’re not, we don’t recommend Instagram. Why not? Customers who engage with companies over social media spend 20-40% more money with those companies than customers who do not. They also demonstrate a deeper emotional …

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Be Your Customer’s #1 Fan

With Facebook’s recent changes emphasizing engagement vs. fan count, it leaves me wondering, isn’t this the way it was designed   all along? For social media to be inherently social, 1:1 dialog and communication should absolutely be the cornerstone. Here at Engauge, we are constantly looking for ways to propel our …

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How To: Measure The Potential Audience Size Of A Geo-Targeted Facebook Post

Often times as a page administrator, I find the need to send out a Facebook post to a limited number of fans through geo-location. When measuring the success of these posts, or deciding if they will be impactful, it can be tough to figure out the potential …

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