Category Archives: Direct
Social Media is a Kick Start to Musicians’ Careers
ShareRemember those struggling musicians, artists, and filmmakers we’re so used to hearing about? While you will probably still have an opportunity to toss a few bucks into the guitar case of a musician along a city street somewhere, social media is completely changing the way these struggling musicians gain exposure and produce content.
Enter KickStarter – [...]
Also posted in Digital, Media, Technology & Development Leave a comment
AiMA Recap: Interactive Creative Engagement
ShareI had the pleasure of attending (and tweeting) AiMA’s October event, Interactive Creative Engagement. The panel discussion (moderated by Coca-Cola’s Capabilities & Communities Manager, Amanda Thompson) revolved around how engaging and interactive media drive consumer interaction, dialogue, and ultimately brand affinity and sales volume. The panelists at this event included representatives from three big brands: [...]
Also posted in Behavioral Research, Branding & Advertising, Creative, Digital, Media, SEM & SEO, Technology & Development Tagged AiMA, Chick-fil-A, cnn, Cox Media Group, Creative, Interactive, Twitter Leave a comment
Round Up! Engauge at DMA-09
ShareWe’re back from DMA-09 – with two sessions, a book launch and a wildly successful keynote from our chairman, Stan Rapp.
I’d like to share what you might have missed. Let’s recap!
An important message for the DMA this year was the new face of direct marketing – one that is both direct and digital. This [...]
Also posted in Digital Tagged digital marketing, direct marketing, DMA-09, DMA09, idirect, Rick Milenthal, Stan Rapp Leave a comment
Guest Blogged for 1to1: Move marketing forward by agreeing to adapt
ShareI was honored recently to guest blog for one of my favorite groups, 1to1 Media. You can read the post on their site but it starts like this…
Marketing has seen tremendous change over the past five to 10 years. Take a closer look at direct and digital marketing specifically and you’ll see a clear [...]
November AiMA Recap: Mobile Marketing