November’s AiMA event, “Mobile Marketing: How mobile is more than texting, tweeting, and talking,” was the first I’ve been able to attend. The event certainly was more than texting, tweeting, and talking (although there was a lot of texting and tweeting happening in the crowd); …
I had the pleasure of attending (and tweeting) AiMA’s October event, Interactive Creative Engagement. The panel discussion (moderated by Coca-Cola’s Capabilities & Communities Manager, Amanda Thompson) revolved around how engaging and interactive media drive consumer interaction, dialogue, and ultimately brand affinity and sales volume. The …
