Category Archives: Direct

November AiMA Recap: Mobile Marketing

By: Lauren Mullins | Published: November 24, 2009
ShareNovember’s AiMA event, “Mobile Marketing: How mobile is more than texting, tweeting, and talking,” was the first I’ve been able to attend. The event certainly was more than texting, tweeting, and talking (although there was a lot of texting and tweeting happening in the crowd); panelists encouraged incorporating mobile into marketing plans for 2010 and [...]
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Social Media is a Kick Start to Musicians’ Careers

By: Lauren Mullins | Published: November 6, 2009
ShareRemember those struggling musicians, artists, and filmmakers we’re so used to hearing about? While you will probably still have an opportunity to toss a few bucks into the guitar case of a musician along a city street somewhere, social media is completely changing the way these struggling musicians gain exposure and produce content. Enter KickStarter – [...]
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AiMA Recap: Interactive Creative Engagement

By: Josh Martin | Published: November 2, 2009
ShareI had the pleasure of attending (and tweeting) AiMA’s October event, Interactive Creative Engagement. The panel discussion (moderated by Coca-Cola’s Capabilities & Communities Manager, Amanda Thompson) revolved around how engaging and interactive media drive consumer interaction, dialogue, and ultimately brand affinity and sales volume. The panelists at this event included representatives from three big brands: [...]
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Round Up! Engauge at DMA-09

By: Stephanie Critchfield | Published: October 23, 2009
ShareWe’re back from DMA-09 – with two sessions, a book launch and a wildly successful keynote from our chairman, Stan Rapp. I’d like to share what you might have missed. Let’s recap! An important message for the DMA this year was the new face of direct marketing – one that is both direct and digital. This [...]
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Guest Blogged for 1to1: Move marketing forward by agreeing to adapt

By: Jeff Hilimire | Published: October 5, 2009
ShareI was honored recently to guest blog for one of my favorite groups, 1to1 Media. You can read the post on their site but it starts like this… Marketing has seen tremendous change over the past five to 10 years. Take a closer look at direct and digital marketing specifically and you’ll see a clear [...]
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