Category Archives: Creative

Being an Engauge Entern (Intern)

I was recently asked by a new college graduate what it is like to be an Engauge Entern (our name for our internship program).  This was a hard question for me to answer, so I asked the experts. It turns out in our Atlanta office …

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Engauge Selected for Facebook’s Preferred Marketing Developer Program

Facebook announced yesterday that Engauge was among the newest class of those selected for one of Facebook’s most exclusive programs, the Preferred Marketing Developer program (formerly the Preferred Developer Consultant [PDC] program) for our application development. Before this admission round, there were only 90 other PDCs …

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Video Consumption in Social Channels: My Coke Rewards

For Valentine’s Day, My Coke Rewards created a series of three posts that had pass along value that fans wanted to share with their own networks. The results were phenomenal, and insights on the post series showcased opportunities for leveraging multimedia (video and photo) posts in social …

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The Creativity of Playing, Learning, and Innovating Technology

Weiden+Kennedy, one of Fast Company’s 50 Most Innovative Companies, recently wrote an interesting piece on the role of technology in the changing definition of what it means to be creative. They profile how traditional marketing agencies have transitioned into the digital landscape, and how the …

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Leveraging Creativity and Social Media in China

It was pure symmetry.  A round, ancient platform with a view of the entire city in each direction. I am standing on the altar, the temple in front of me. Behind me are the historic Emperor’s offices that he used when he came here to …

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