Category Archives: Creative

Mad Men Era: The Inception of True Creativity in our Business

By: Mike Bednar | Published: July 16, 2010
ShareTraveling back to Columbus from another business trip—another city, another airport, another time zone—I encountered an omen, of sorts, waiting for me in 15F.  As I sat back exhaling last gasps of a long day presenting the “new era of engagement” and sharing some of our most recent work, the cover of the Delta Sky [...]
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AiMA Recap: Interactive Creative Engagement

By: Josh Martin | Published: November 2, 2009
ShareI had the pleasure of attending (and tweeting) AiMA’s October event, Interactive Creative Engagement. The panel discussion (moderated by Coca-Cola’s Capabilities & Communities Manager, Amanda Thompson) revolved around how engaging and interactive media drive consumer interaction, dialogue, and ultimately brand affinity and sales volume. The panelists at this event included representatives from three big brands: [...]
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Great April Fool’s Joke a la Google Street View

By: Tomer Tishgarten | Published: April 1, 2009
ShareDuring an early morning Street View search I ran into this: In case you don’t see it, try to spot for the” yellow man” icon that normally appears in the bottom window pane. It has been replaced by a Panda bear. Now, as you may or may not know, Google is notorius for their April [...]
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Is creativity recession-proof?

By: Mike Bednar | Published: March 26, 2009
ShareThe country finds itself in what is said to be the most severe recession since ‘82 or ‘71.  Some go so far as to say we’re bordering on a depression.  Even more, seeing that the economies of the world are inexorably connected, this time it’s global.  It reaches into every industry and down into every [...]
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Bigger doesn’t always mean better

By: Josh Martin | Published: March 13, 2009
Share As a sports enthusiast, one of my morning rituals is to go to ESPN.com to check the scores from last night’s games, view the top highlights, look for breaking news, etc. Just the other day I went about my normal routine, but when I hit the ESPN.com homepage I was smacked in the [...]
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