Category Archives: Branding & Advertising

Consumer Identification with Brand Personalities

By: Christianne McClain | Published: July 8, 2010
ShareStudies have been conducted to identify whether consumers adopt the personalities of brands. In one study, female shoppers were asked to tote either a Victoria’s Secret shopping bag or a shopping bag with no identifying brand label while they shopped in the mall. Afterward, they were asked to evaluate themselves on various personality traits. Those [...]
Also posted in Behavioral Research | Tagged , , | 1 Comment

Empire Avenue: How Much Are You Worth?

By: Kate Hollingsworth | Published: June 11, 2010
ShareEver wonder how much your social presence online is worth? Or how valuable you are in your peers’ estimations? Empire Avenue, a new online social game, is here with an answer. Fantasy Stock Market Game: Empire Avenue (currently invite-only beta) launched in February of 2010 under the leadership of Canadian Internet guru Duleepa Wijayawardhana – under the belief [...]
Also posted in Social Media | Tagged , , | 3 Comments

Link Between Fast Food Exposure and Behavior

By: Christianne McClain | Published: April 21, 2010
ShareFast food restaurants have become more and more popular throughout the years, and have consequently impacted the way we behave. Being able to access food quickly has helped us to become more efficient in our daily lives. Being exposed to fast food has also impacted our time expectations for other tasks unrelated to food. In recent [...]
Also posted in Behavioral Research | Tagged , , | Leave a comment

Saints: 31, Super Bowl Advertisers: 0

By: Andrew Jones | Published: February 8, 2010
ShareI didn’t notice this until about halfway through the Super Bowl when Gary Vaynerchuk pointed it out. It seemed despite the millions of dollars big brands spent on Super Bowl ads this year, not one (at least that I saw) specifically directed people to their Facebook pages. Maybe it’s because my “day job” is now [...]
Also posted in Social Media | Tagged , , , , | 3 Comments

Is Bill Gates now a supervillain?

By: Tomer Tishgarten | Published: January 4, 2010
ShareLast July, Bill Gates handed over the reins to Steve Balmer. But while Bill is no longer running operations day to day, his quest for world domination now seems to be immortalized. In a recent preview for the movie Despicable Me, we found an odd similarity between one of the characters called Vector and Bill in [...]
Also posted in Digital, Technology & Development | Tagged , , | 1 Comment