Category Archives: Behavioral Research

Second-Screen Industry Poised to Take Off

On any given evening, I can usually be found watching TV, browsing on my phone, and playing with my tablet.  Yes, that’s right, all three.  All at once.  While some may consider this to be tech overload, this behavior — often referred to as “second-screen …

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Being an Engauge Entern (Intern)

I was recently asked by a new college graduate what it is like to be an Engauge Entern (our name for our internship program).  This was a hard question for me to answer, so I asked the experts. It turns out in our Atlanta office …

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The Tin Man and Cowardly Lion Effect.

Products like “smart” phones, cars and TV’s have stoked consumer desires to have ALL their personal objects imbued with a “brain and heart.” This would enable them to store their preferences, routines and networks to become a true extension of their online and offline identities. …

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It’s Still About Really Understanding Consumers

It’s increasingly more difficult even for the best of brands to cultivate long-standing loyalty between themselves and consumers. In the brand planning department here at Engauge, we find that over the years, we’re hearing fewer consumers say that their love of a brand is one …

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Social Media and Television – Engaged to Marry

The biggest trend to watch this year will be the convergence of entertainment and digital platforms, given the attention that both Internet-connected televisions and companion devices received at the 2012 Consumer Electronics Show in Las Vegas. What is it about this year in particular that has …

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