Category Archives: Behavioral Research
Consumer Identification with Brand Personalities
ShareStudies have been conducted to identify whether consumers adopt the personalities of brands. In one study, female shoppers were asked to tote either a Victoria’s Secret shopping bag or a shopping bag with no identifying brand label while they shopped in the mall. Afterward, they were asked to evaluate themselves on various personality traits. Those [...]
My Internship Experience at Engauge, by Charnetta Brown
ShareMany individuals have yet to identify their desired specialty or discover the educational and employment opportunities associated with their field of study. As a sophomore approaching my junior year of college, I began to wonder what applied experiences I could gain that would have an effect on not just my collegiate career, but my future [...]
Link Between Fast Food Exposure and Behavior
ShareFast food restaurants have become more and more popular throughout the years, and have consequently impacted the way we behave. Being able to access food quickly has helped us to become more efficient in our daily lives. Being exposed to fast food has also impacted our time expectations for other tasks unrelated to food.
In recent [...]
The Psychology of Fantasy Games
ShareWe had a Lunch Club at the office last week, where we watched and discussed this video (a MUST see!):
Wii Games – E3 2010 – Guitar Hero 5
Overall Jesse Schell, a Carnegie Mellon University professor, discusses the world of game development and more specifically a game world beyond the hugely popular Facebook games.
About 6 minutes [...]
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