On any given evening, I can usually be found watching TV, browsing on my phone, and playing with my tablet. Yes, that’s right, all three. All at once. While some may consider this to be tech overload, this behavior — often referred to as “second-screen …
Category Archives: Behavioral Research
Second-Screen Industry Poised to Take Off
Posted by Kristen Bennett on April 11, 2013
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The Tin Man and Cowardly Lion Effect.
Posted by Joyce Simmons on November 16, 2012
It’s Still About Really Understanding Consumers
Posted by Joyce Simmons on October 26, 2012
Social Media and Television – Engaged to Marry
Posted by Chad Elkins on February 1, 2012





