SPAM and … BACN?
Friday, November 9th, 2007 by Don GohI recently stumbled across this article on how to protect yourself against SPAM. Get this … a study conducted by a company called Nucleus Research revealed that the average cost of SPAM per employee per year is $1,934 – as a result of lost productivity*. While most of us may know what SPAM is by now, and how to defend ourselves from it (for the most part), some of us might not be familiar with its little brother, BACN.
BACN is pronounced exactly like how you would say those greasy strips that clog up your arteries. This relatively new term, coined at PodCamp Pittsburgh, basically means emails that you actually want, but not right now. Some examples would be your subscribed-to newsletters and online bills. You can read about how it all got started here. Although BACN may not be as detrimental (or as annoying) as SPAM, it has the potential of robbing us of time spent on filtering our email – sorting the messages we really need from those we might never read.
Many of us battling SPAM have some extra help from anti-spam softwares or we use an ISP that provides SPAM protection. As for BACN, the solution may be as easy as thinking twice before signing up for anything online or offline. For example, do you really need that Facebook update when you are already checking your Facebook account for the fifth time today or the other various daily or weekly updates from your favorite stores (who’s websites you frequent anyway), when you are buried up to your neck with work?
So, with some help from SPAM protection software and a little common sense, we can all keep our inbox, and our bottom line, protected from the likes of SPAM and BACN.









