Aggregate and Separate …
Friday, January 23rd, 2009 by Travis Bailey
Palm recently announced the impending release of the next evolutionary leap in their line of smartphones… The Palm Pre. While an objective observer will likely note a number of positives and negatives about the device. What I find interesting is a couple of notions brought forward by the presentation at CES.
Aggregate and Separate
Palm has recognized, I think more than any other device manufacturer, a key aspect of the user.
Users like to keep their information separate… but at times, they’d like to view it as an aggregate
Now that may seem incredibly obvious or not, but I am one that really thinks most solutions attempt to make you consolidate your information with one party as a solution. I personally like to keep my information in different places for a myriad of reasons. I mean take a look at some common places I might have personal and contact information.
- Facebook – More of a personal network and it is hard to get to the information in bulk, so not good for creating email lists, or exporting contacts, but great about keeping connected with friends and acquaintances…
- LinkedIn – A professional network that makes getting bulk information easier, but not likely to have casual friends on this site
- Outlook – Solely contacts related to my current employer, and in general very little personal information about people
- Google/Yahoo! – Usually an outdated list cobbled together from ancient emails, but generally going to have latest emails if they contact me at all
- Evite – Contacts that happened into a historical list for a one time event highly unlikely to be current, but a great place to manage invitations
- IM (MSN,Yahoo!,Google,AIM) – spotty contact info at best, not exportable, but have people I can contact at an instant
- Twitter – Any crazy person that wants to follow you can be here
Palm recognizes this and is trying to develop a framework to make it easy for any third party to integrate their information with the Palm’s applications for a real-time aggregation of data for viewing. How cool. I sync my phone with Outlook/Exchange then the phone can reach out to Facebook and see if their are pictures associated with the contacts and automagically links them to the record, or it reaches out to Google to fetch your shared reader, or maybe reaches out to Pandora to see what your listening to. With the addition of geopositional related services it could be likely to pull in any number of pieces of information related to your contacts.
Now… I am sure a lot of this is “pie in the sky” functionality and some no doubt a little scary, but I think the premise is sound. We do store our information for different reasons in different places, but we often do want to access it in summary rather than touching multiple storage places.
It makes me think that there are other aggregation points for marketers to consider. I sure wish I control from one location all the various newsletters, groups, and email lists I ever sign up for.
I can aggregate my RSS feeds, my IM communication, my micro-blogging… shouldn’t I be able to aggregate my current interests and solicitations?
Notify and Alert, but Don’t Block
Allow the consumption of information to be a choice to the user.
Palm is also hitting on another significant usability issue that typically annoys users. Instead of allowing applications to take over the screen with alerts and such, Palm is developing their phone to never allow applications to dominate the screen. Applications, alerts and even incoming calls can only ever take a portion of the screen so the user can maintain focus on the desired task if they so choose.
What a great concept to allow people to choose whether to acknowledge and interact with a new piece of information or not. I find these new priorities in information presentation and consumption revolutionary and long overdue.
More choice is always the better option.













