Author Archives: Stephanie Critchfield

C’mon. You’re already on Twitter, reel me in!

By: Stephanie Critchfield | Published: November 23, 2009
ShareI read an article on Adweek today about how some brands are “socializing” their holiday sweeps through Twitter. They profiled Sephora (@sephora), Microsoft ’s Windows Server “R2″  (@R2Haiku) and Comcast Sports (@comcastsports). All have launched sweepstakes on Twitter; signaling what could be the beginning of some very smart social marketing holiday promotions. Comcast Sports: From Adweek, Sephora’s [...]
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Round Up! Engauge at DMA-09

By: Stephanie Critchfield | Published: October 23, 2009
ShareWe’re back from DMA-09 – with two sessions, a book launch and a wildly successful keynote from our chairman, Stan Rapp. I’d like to share what you might have missed. Let’s recap! An important message for the DMA this year was the new face of direct marketing – one that is both direct and digital. This [...]
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Why Dell Makes Money on Twitter.

By: Stephanie Critchfield | Published: August 26, 2009
ShareMarketingVox posted a blog that reports on a Twitter for Brands event hosted by New Media Age in London on Friday of last week. It was here that Dell claimed something we first heard a few months ago – they’re making money, and lots of it, on Twitter: “Dell representatives said they have seen tangible uplifts in [...]
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Mining Gaming Player Data … What About the Web?

By: Stephanie Critchfield | Published: August 12, 2009
ShareI read an interesting post on Slashdot today. Apparently, if you play Tomb Raider: Underworld … loads of data is collected and stored at Eidos’ servers. And now, the Center for Computer Games Research have mined this data to classify specific types of playing behavior. Playing behaviors include: Veterans, Solvers, Pacifists or Runners.  The Slashdot post says “It turns [...]
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NFL Deems Twitter a Threat …

By: Stephanie Critchfield | Published: August 4, 2009
ShareToday, the New York Times ran a story about Twitter and the NFL: “The N.F.L. Has Identified the Enemy and It Is Twitter.”  Seems that some teams in the NFL have gone so far as to fine their players if they tweet from camp or coaching sessions. Why all of this worry? More than any other [...]
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