Engauge Blog

Author Archives: Steve Swanson

What’s the problem to be solved?

Posted by Steve Swanson on March 12, 2013

I’m in a lot of meetings these days (unsure if that’s good or bad). Some meetings are  really good and productive, while others can seem like a waste of time. Why, you ask? Two issues come to mind: the first is clarity and the second …

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What Is Success Today?

Posted by Steve Swanson on January 16, 2013

I’ve been in a ton of meetings in the past few months with clients of all sizes, categories and organizations; it’s always great to really understand the business fundamentals from their point of view. I love when we talk with clients and we’re planning for …

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Asking the right question

Posted by Steve Swanson on November 8, 2012

I hear a lot of account folks, creative people and planning/strategists talk about what they desire in an agency-client relationship these days. All agree that they want the agency to be valued, their points of view listened to, and a “partnership” with their clients. These …

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Leadership: Are you Teflon or Velcro?

Posted by Steve Swanson on May 22, 2012

A quick check on Amazon shows that the current listing of “leadership” books totals 76,212. Good luck making a dent in that list in your lifetime. So how do you know some very basic principles of leadership or leading a team?  I’ll use two scientific …

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Brands: Know Thyself

Posted by Steve Swanson on October 27, 2011

With consumers on a minute by minute basis shaping and reshaping their collective and individual relationships with brands, having a strong brand that follows a few simple, but powerful principles is more important than every.  Brands and branding are not a lost art or science …

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