Author Archives: Sisie Nong

Three Things You Need to Know About LinkedIn’s April Updates

April has been a busy month for the professional network giant LinkedIn. On the heels of rolling out Facebook-style mentioning in status updates, LinkedIn acquired content curation mobile app Pulse and revamped their interface design on mobile phones. While Facebook is capitalizing on creating a …

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4 Things Marketers Need to Know About Pinterest Revamp

On the heels of incorporating a new analytics platform, Pinterest announced on March 18th that it would be rolling out a new site design. Overall, Pinterest has added a number of new features that capitalize on the layout of pins and pages, making it easier …

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Flipboard: The Next Content Marketing Strategy

Imagine if your favorite magazine was delivered every day to 20 million people, and each version contained different content based on preference. Only one “magazine” can boast such statistics — Flipboard. The personalized news reading application, coined a social magazine, aggregates high-quality content from a …

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LinkedIn New Updates: How Do They Benefit B2B Marketers?

Recently, LinkedIn rolled out new functionalities that can be leveraged by B2B marketers to customize content to segmented audiences and expand corporate ROI. Here is a general overview of LinkedIn’s new features: Targeted updates enable page admins to customize company updates and deliver the most …

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The Thriving Online Video Market in China/中国在线视频网站的发展势如破竹

More than 700 million people are projected to be watching online video content by 2015 in China, according to new McKinsey Research. In the last three years, the scale of China’s online video market has more than doubled each year, and the advertising income of …

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