Author Archives: Sela Missirian

This ain’t yo momma’s coupon clipping

By: Sela Missirian | Published: June 10, 2009
ShareAnalysts say this is the year of the coupon, with most of our nation increasingly looking for ways to save money and stretch their dollar. And online coupons, with their convenience and targeted display to the user, continue to be a great driver to a brand experience and/or purchase. Scientists say online coupons have higher impact [...]
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Tribal Leaders, and being inspired by Seth Godin

By: Sela Missirian | Published: October 13, 2008
ShareHave you ever wondered about natural group dynamics, who actually leads them, why we’ve joined the ones we are already in, and how to effectively communicate your brand to them? This was essentially the platform for a presentation I was fortunate enough to participate in. On Thursday, Oct. 9th I attended a day of the Catalyst [...]
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iBerry: The Perfect Phone?

By: Sela Missirian | Published: August 5, 2008
ShareWell, they say 4th time’s the charm. I finally got my new 16GB 3G iPhone this weekend. I really loved spending early Saturday morning in line at Lenox Mall. Thank you Apple! What else would I have done with those 4 hours? So let me just say that the phrase “learned behavior” [...]
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