Author Archives: Raj Choudhury
Why proximity-based apps are relevant for customer pull
SharePublished on February 24th, MobileMarketer.com
Distressed inventory in the travel business is the unsold hotel rooms and airplane seats that become available at the last minute on travel Web sites at fire-sale prices.
But a hotel manager in the near future could be relying on a proximity-based bidding network to convert a cancellation into a booking.
Today, travel [...]
Posted in Branding & Advertising, Technology & Development Tagged apps, Mobile, mobile marketing, proximity-based apps Leave a comment
Think Twice. You Might Be Breaking SMS Carrier Rules.
ShareI recently wrote a guest column for MobileMarketer.com. The topic was making sure that SMS messages comply with carrier rules – something that seems straightforward … however, it’s anything but. This topic is definitely something I think our blog readers will find interesting, so you’ll find the article below.
Also, make sure to the check out [...]
Posted in Digital, Technology & Development Leave a comment
“Snooze Alarm” Email Tactic
ShareAmy Griswold and I just attended the sixth annual SilverPOP conference at Stone Mountain last week (05/13/2008). Like most vendor-customer conferences, I’m often somewhat skeptical about what I’m going to learn about email marketing in general. Most of the time, I attend these conferences to better understand new features that are being released, and to [...]
Posted in Direct Leave a comment
Microsoft Surface Has Arrived
ShareIt somehow feels wrong to promote Microsoft in general, but lately I’ve been wowed by some of their innovative products and software. I expect this out of Apple or Google, but when I saw previews online of Microsoft Surface from CES 2008 earlier in the year, I was wowed. It also got me wondering [...]
Posted in Digital, Technology & Development 4 Comments
The future of our digital world – SixthSense Technology