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Author Archives: Melissa Hodgdon

The Evolution of Digital Media Buying

Posted by Melissa Hodgdon on October 30, 2012

Recently, I gave a presentation to the Atlanta chapter of the AMA.  It was titled, “The Future of Display Advertising.”  One of the topics included was the role of the trading desk in modern media.  Where we are going in regard to display media buying …

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Foursquare Launches Paid Advertising

Posted by Melissa Hodgdon on August 30, 2012

Beginning September 10, merchants with actual locations can now work with foursquare to start developing Promoted Updates. In beta for several months, a few brands have had the opportunity to test Promoted Updates and they seem to like it as well as the users seeing …

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Facebook Debuts Promoted Posts

Posted by Melissa Hodgdon on May 24, 2012

Yesterday, Facebook quietly launched a new form of advertising in the U.S.: Promoted Posts. Over the past few months, Facebook has been testing Promoted Posts outside of the U.S. for business as well as personal posts. The Promoted Post, in our opinion, is a very …

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2011: Media In Review

Posted by Melissa Hodgdon on December 20, 2011

On December 12th, I Want Media named Steve Jobs “Media Person of the Year,” and deservingly so.  When we were looking for the next big thing to reach our consumers, we took a look at what Apple was doing, thinking, and innovating.  While this will …

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eMarketer Report: Marketing on Social Networks Blog

Posted by Melissa Hodgdon on September 22, 2009

On September 1, 2009, eMarketer released a report “Marketing on Social Networks: Branding, Buying and Beyond”. This report provides insights to using Social Networks to help our clients achieve goals in all stages of the purchase funnel. The key takeaways provided from the report are: …

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