Author Archives: Mike Bednar

Mad Men Era: The Inception of True Creativity in our Business

ShareTraveling back to Columbus from another business trip—another city, another airport, another time zone—I encountered an omen, of sorts, waiting for me in 15F.  As I sat back exhaling last gasps of a long day presenting the “new era of engagement” and sharing some of our most recent work, the cover of the Delta Sky [...]
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Is creativity recession-proof?

ShareThe country finds itself in what is said to be the most severe recession since ‘82 or ‘71.  Some go so far as to say we’re bordering on a depression.  Even more, seeing that the economies of the world are inexorably connected, this time it’s global.  It reaches into every industry and down into every [...]
Posted in Branding & Advertising, Creative | 2 Comments

The love/hate relationship with brands

ShareThis past weekend, I found myself in a familiar spot—standing among a group of people I hadn’t previously met answering the standard “guy meeting guy” question: “So Mike, what do you do for a living?” After a slight cringe that I’ve perfected over the years so that it’s barely noticeable to the human eye, I [...]
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Super Bowl Ads Use the Wrong Game Plan

ShareAs the advertising pundits begin publishing and posting the various Super Bowl advertising rankings and polls, I can’t help but wonder if we’re missing a subtle shift taking place, a momentum swing from the ostentation of advertising’s biggest spectacle back to the heavy lifting of communications plans. Of course there are extenuating circumstances this year:  a [...]
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