Author Archives: Mike Bednar
Is creativity recession-proof?
ShareThe country finds itself in what is said to be the most severe recession since ‘82 or ‘71. Some go so far as to say we’re bordering on a depression. Even more, seeing that the economies of the world are inexorably connected, this time it’s global. It reaches into every industry and down into every [...]
Posted in Branding & Advertising, Creative 2 Comments
The love/hate relationship with brands
ShareThis past weekend, I found myself in a familiar spot—standing among a group of people I hadn’t previously met answering the standard “guy meeting guy” question: “So Mike, what do you do for a living?”
After a slight cringe that I’ve perfected over the years so that it’s barely noticeable to the human eye, I [...]
Super Bowl Ads Use the Wrong Game Plan
ShareAs the advertising pundits begin publishing and posting the various Super Bowl advertising rankings and polls, I can’t help but wonder if we’re missing a subtle shift taking place, a momentum swing from the ostentation of advertising’s biggest spectacle back to the heavy lifting of communications plans.
Of course there are extenuating circumstances this year: a [...]
Mad Men Era: The Inception of True Creativity in our Business