Author Archives: Lauren Mullins

A Brief Look at How Brands Use iPhone Applications Today

By: Lauren Mullins | Published: January 8, 2010
ShareAt Engauge, we constantly investigate the latest trends and emerging technologies, including mobile media technology. We’re interested in mobile applications across all platforms – iPhone, Android, Blackberry, and everything in between. However, the Apple App Store has recently seen an influx of branded iPhone applications; a phenomenon which, by comparison, is lacking in the Blackberry [...]
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November AiMA Recap: Mobile Marketing

By: Lauren Mullins | Published: November 24, 2009
ShareNovember’s AiMA event, “Mobile Marketing: How mobile is more than texting, tweeting, and talking,” was the first I’ve been able to attend. The event certainly was more than texting, tweeting, and talking (although there was a lot of texting and tweeting happening in the crowd); panelists encouraged incorporating mobile into marketing plans for 2010 and [...]
Posted in Branding & Advertising, Digital, Direct, Media, SEM & SEO, Technology & Development | 2 Comments

The Device To End All Devices?

By: Lauren Mullins | Published: November 17, 2009
ShareNo surprise here – Apple is in the process of developing a new gadget, and Steve Jobs’ lips are sealed. But that has never stopped the rumors from flowing on tech sites across the web. This time, it’s for the supposed Apple Tablet. Rumors about Apple possibly releasing a tablet computer (Apple’s response to the recent [...]
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Social Media is a Kick Start to Musicians’ Careers

By: Lauren Mullins | Published: November 6, 2009
ShareRemember those struggling musicians, artists, and filmmakers we’re so used to hearing about? While you will probably still have an opportunity to toss a few bucks into the guitar case of a musician along a city street somewhere, social media is completely changing the way these struggling musicians gain exposure and produce content. Enter KickStarter – [...]
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1st & Tweet: Social Media and Sporting Events

By: Lauren Mullins | Published: October 5, 2009
ShareAs a student at The University of Georgia, I enjoy spending my Saturdays “between the hedges.” Back on September 12th, when Brandon Boykin ran a kickoff return for 100 yards to score a touchdown, the first thing I wanted to do (after cheering and high-fiving my fellow fans) was to post on Twitter. Seems simple [...]
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