Author Archives: Lisa Clark

Getting Lost on the Web

By: Lisa Clark | Published: June 5, 2008
Share For those who watch Lost and didn’t rush past the Octagon Global Recruiting commercial as you Tivo’d your way through the final episode of the season, you caught a brief glimpse of some fine viral marketing in action. The commercial’s low-budget industrial video vibe gave the spot a sticking-out-like-a-sore-thumb quality that led my boyfriend to [...]
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Sound the Right Note

By: Lisa Clark | Published: February 26, 2008
ShareWhy would you want to spend a lot of $$$ to build a site to permeate your brand into the mind of the public, and then never really show the brand itself? In the case of the Sound of Color, The GAP has a great concept, beautifully presented and meticulously executed, to support their [...]
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