Engauge Blog

Author Archives: Joyce Simmons

Yet Another Post About “Insights”

Posted by Joyce Simmons on February 28, 2013

Insight — the most commonly misused word in marketing and advertising. Some use it to restate facts. Some use it to state the obvious stuff everyone already knows. Some even have it before them and don’t see it. But what is an insight and who …

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The Tin Man and Cowardly Lion Effect.

Posted by Joyce Simmons on November 16, 2012

Products like “smart” phones, cars and TV’s have stoked consumer desires to have ALL their personal objects imbued with a “brain and heart.” This would enable them to store their preferences, routines and networks to become a true extension of their online and offline identities. …

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It’s Still About Really Understanding Consumers

Posted by Joyce Simmons on October 26, 2012

It’s increasingly more difficult even for the best of brands to cultivate long-standing loyalty between themselves and consumers. In the brand planning department here at Engauge, we find that over the years, we’re hearing fewer consumers say that their love of a brand is one …

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