Author Archives: Joe Koufman
It’s Kind of Like the Future
The future will help us leverage technology to connect in a more personal way. What is more personal than sending (and receiving) a hand written thank you note? SendOutCards.com provides a way to easily create and share a very personal message.
Posted in Digital, Direct Tagged interactive personal card, SendOutCards.com, web personalization Leave a comment
How Small Businesses Can Leverage Social Media
ShareI just finished recording a podcast hosted by my friend Heather Foster who is the VP of Marketing for ControlScan. Heather interviewed me to ask me how small businesses can leverage Social Media, and so I thought I would share with you her questions and my answers:
HEATHER:
Can you please provide our audience with an [...]
Positives and negatives of the T-Mobile G1
ShareI was one of the first to receive the new T-Mobile G1 phone last week (known to some as the Google Phone, GPhone or Google Android phone). It has been a lot of fun getting to know my new phone and there is definitely quite a bit of “WOW factor” from friends who play with [...]
Posted in Digital, Technology & Development 2 Comments
What Makes a Great Viral Video? – “It’s Just Like A Mini Mall!”
ShareI have been thinking a lot about viral video … What makes a video go viral? Great content!
What makes great content? Who knows? That is like saying “what will people find interesting, funny, relevant, etc.”
Some colleagues recently shared a viral video with me that underscores that it does [...]
Posted in Branding & Advertising, Digital 3 Comments
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