Author Archives: Joe Koufman

A mobile app that may save your life

DriveSave.ly is an application that is designed to address the issue and reduce the danger of being distracted from texting and driving. The app. is currently available for BlackBerry and Android phones with the iPhone and Windows Mobile coming soon. It is produced by a company called iSpeech, and it uses text-to-voice technology to read incoming texts out loud. Their website claims to have prevented over 175,000,000 potential driving incidents.
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Marketing Automation – Lead Generation FIREPOWER!

If you have not looked into marketing automation for your business, you should. They are VERY impressive tools that allow you to generate, score, and nurture leads to enable your marketing and sales team to get more out of every interaction with a prospect online.
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Search Engine Optimization for Business – A brief Engauge Interview

Search Engine Optimization is an essential tool that can help bring highly relevant traffic to your website. In this interview, Engauge Digital's Joe Koufman interviews Search Engine Optimization Manager Ed Hill.
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The Social Media Revolution continues. Are you a co-conspirator?

ShareYou know something has gone “viral” when your mom sends you a video… I received an email with a link to the following video about the evolution of Social Media that was produced to promote Erik Qualman’s new book Socialnomics: Social Media Revolution Video It is sort of an extension of the “Did You Know 2.0″ video, originally [...]
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Online Marketing Summit – Atlanta

ShareI had the pleasure of delivering a presentation at the Online Marketing Summit here in Atlanta in June called “Marketing to Millennials – Don’t Phail!” Knowing that my presentation would be happening at the same time as two sessions about Social Marketing by Srikant Sharma, Director of Marketing, OpenText and Vincent Young, Director of Brand Marketing, [...]
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