Author Archives: John Evans

From Campaign To Narrative

The purpose of this post is not to solve the problems of the world or, more specifically, our struggles in adapting to a social/digital world. The purpose of this post is to spark a different conversation around planning, big ideas and/or — for lack of …

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The New Meaning Of Value

On December 2007, consumer values and expectations started shifting as drastically as did the Dow Jones industrial average. As stories of greed, fraud and betrayal developed through the nation, a new consumer mindset was born. What emerged was an even greater set of consumer demands. …

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