Author Archives: Kelly Morgan/Jessica Durham

Tools, tools, tools.

Every day there is another tool to measure your marketing channels, especially in social. At Engauge, we specialize in social analytics and often spend half of our reporting time pulling data manually. There are countless tools that claim they can measure across channel, bring all …

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Real-Time Social Listening: Our Present or Our Future?

To the best and the brightest of brand champions, social listening and the value it drives is not a new concept. As the social listening landscape continues to evolve at a breakneck pace, our Performance Analytics department has to stay ahead of the curve in …

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