Author Archives: Jay Jhun

A New Lunch Combo Coming Soon?

By: Jay Jhun | Published: April 25, 2008
ShareAs I was eating my spaghetti leftovers yesterday for lunch at my desk (sad, I know), I came across news that Arby’s is merging with Wendy’s. Suddenly a vision came to me and I thought I’d begin the process of voicing what awesome combinations of lunch could come forth from such a melding of quick service [...]
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Taking Presidential Candidates at Their Word

By: Jay Jhun | Published: February 5, 2008
ShareMaybe it’s just me (I doubt it), but as concerned as I might be about the outcome of the 2008 Presidential election, I don’t think I have the mental, emotional or intestinal fortitude to sit through hours upon hours of televised speeches and media coverage to keep on top of what the candidates are saying. [...]
Posted in Digital | 2 Comments

Animation in Email

By: Jay Jhun | Published: November 28, 2007
ShareThe holidays are upon us and it looks like some folks are getting into the spirit of all things bright and twinkly by adding some of their own twinkle to their emails. November 19 – AT&T recently sent me an email with a row of phones they were hawking as part of a holiday promotion. Low [...]
Posted in Direct | 1 Comment

Message Delivery (Failure)

By: Jay Jhun | Published: June 12, 2007
ShareYou are a marketer. You send a promotional email – time-sensitive, special deal – only to find that the click-through rate was abyssmal. As you begin the witch-hunt for why the message performed so poorly, you discover that Your ESP and their email server are found to be innocent. What if your creative piece is [...]
Posted in Creative, Digital, Direct | 3 Comments