Author Archives: James Gray

If They Ask Me, I Could BE a Book

By: James Gray | Published: February 3, 2009
ShareMy partner, Dennis, has been known to say, “James, I can read you like a pamphlet.” I know this is his thinly veiled way of saying “James, I’ve got your number — and it’s a fraction”. But I can’t help imagining exactly what kind of pamphlet he’s really envisioning. Am I one of those Dr. office tomes [...]
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Disney takes viral marketing to the 23rd level

By: James Gray | Published: January 27, 2009
Share Only weeks after launching one of their most creative, exciting, and personalizing viral marketing stunts – that last one highlighting their  “What are you Celebrating?” campaign –  Disney is again turning to viral marketing to stir interest. Are you 23? That’s the newest Disney question posing it’s way across hyperspace. Why does Disney want to know? [...]
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IU Standard Terms List: 20 Years and Going Strong

By: James Gray | Published: May 27, 2008
ShareBack in the 1980’s my beloved colleagues and mentors at Indiana University got me involved in a little project that is still going strong and finding a lot of value: The IU Technology Services “Standard Terms List” (insider nod: The use of “STL” is an acceptable acronym variation). It was during those formative years before the [...]
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It’s Taxonomy Season: Could Your Site Survive an Audit?

By: James Gray | Published: April 29, 2008
ShareI find it fascinating that there’s so little information available out there on the value of taxonomy as a founding principle in Web design strategy. Taxonomy – the study of the general principles of scientific classification – has been around for hundreds of years. In Web work, it’s generally the organization of contexts into logical groupings [...]
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