Engauge Blog

Author Archives: J Drew Feldman

Reflections on my position, our company, and our industry

Posted by J Drew Feldman on October 28, 2009

It’s funny how things come full-circle.  I’ve been asked to speak on an Interactive Marketing Panel at an upcoming Industry Focus Night event in Emory University’s Goizueta Business School, where I graduated a year and a half ago and met Jeff Hilimire, Engauge’s Chief Digital …

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Product Placement – Stop Hijacking My Entertainment

Posted by J Drew Feldman on April 15, 2009

Along with the proliferation of DVR’s comes the drive from marketers to use unusual tactics along with different mediums to spread their messages.  This has resulted in product placement rearing its ugly head all over some of my favorite programming, including 90210. I was able …

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Junior Achievement Job Shadowing Day at Engauge Digital!

Posted by J Drew Feldman on February 11, 2009

Some days, we get so wrapped up in what we are doing, so stuck in the weeds (a phrase commonly used here) that it’s hard to step back and see the bigger picture. We become so stressed by client deadlines and upcoming meetings that we …

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What can your social network do for you?

Posted by J Drew Feldman on January 26, 2009

Facebook.com made it easy for you to remember everyone’s birthdays. In the process, Mark Zuckerberg unwittingly created an unreasonable stress in the expectation that Millennials would never forget another birthday. Not a single one out of those 690 friends. Thanks, Mark. Login to Facebook as …

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When can an iPhone app be bad for business?

Posted by J Drew Feldman on November 14, 2008

A couple months ago, I discovered the joy of LOLcats. The buzz generated by the LOLcats brand of humor is a case study on the power of the internet. The best way to attempt to explain it is that Lolcats is the internet version of …

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