Author Archives: J Drew Feldman
Product Placement – Stop Hijacking My Entertainment
ShareAlong with the proliferation of DVR’s comes the drive from marketers to use unusual tactics along with different mediums to spread their messages. This has resulted in product placement rearing its ugly head all over some of my favorite programming, including 90210.
I was able to laugh off the Dr. Pepper signs in the background. We’re [...]
Junior Achievement Job Shadowing Day at Engauge Digital!
ShareSome days, we get so wrapped up in what we are doing, so stuck in the weeds (a phrase commonly used here) that it’s hard to step back and see the bigger picture. We become so stressed by client deadlines and upcoming meetings that we forget how truly blessed we all are. This past Friday [...]
What can your social network do for you?
ShareFacebook.com made it easy for you to remember everyone’s birthdays. In the process, Mark Zuckerberg unwittingly created an unreasonable stress in the expectation that Millennials would never forget another birthday. Not a single one out of those 690 friends. Thanks, Mark.
Login to Facebook as you do every morning and your friends’ birthdays [...]
Posted in Digital, Direct, Technology & Development 1 Comment
When can an iPhone app be bad for business?
ShareA couple months ago, I discovered the joy of LOLcats. The buzz generated by the LOLcats brand of humor is a case study on the power of the internet. The best way to attempt to explain it is that Lolcats is the internet version of an inside joke, a really really cute inside [...]
Reflections on my position, our company, and our industry