Author Archives: Donovan Panone

Is it “Usability” or “User Experience”?

ShareAs more and more companies adopt a user-focused approach, those who are new to the field often interchange terms that sound alike, but are really different. One might argue that it’s just a matter of semantics, but when talking with a user-experience professional, semantics can mean a great deal. Here’s a quick guide to make [...]
Posted in Digital | 5 Comments

The Children of the Web

ShareWe all know that the current generation of children are going to have a different view of the world and the role of technology in our lives. My kids already want me to “rewind” the radio or anything not hooked up to a TiVo. Now enter the newest phenomenon – part Gigapet, part Beanie Babies, [...]
Posted in Digital, Technology & Development | 3 Comments

So What’s Next?

ShareI’d like to use this post to start a discussion about the future of the web. While Web 2.0 is a label given to the evolution of the online medium, most of the ideas often associated with that label really aren’t new. I spoke about this at a recent event – how Web 2.0 [...]
Posted in Creative, Digital, Technology & Development | 4 Comments

A Branding 2.0 Event

ShareOur very own Wade Forst moderated this month’s Atlanta Interactive Marketing Association (AiMA) last night, titled Branding 2.0: The New Online Community. The event had an amazing turnout of around 200 people. Wade was able to pull two speakers from heavy-hitting consumer brands; Tom Daly with Coca-Cola’s Global Interactive Marketing and Michael Friedman, who is in [...]
Posted in Branding & Advertising, Digital, Technology & Development | 2 Comments

It’s Shiny and Makes Me Want to Click It

ShareMy wife was perusing Art.com the other day looking to fill the walls of my 9-month old baby’s room. As I was looking over her shoulder, I couldn’t help but notice how well certain aspects of their interface were designed from a usability perspective. But then I thought…is it that the page is [...]
Posted in Digital | 2 Comments