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Author Archives: Carla Paschke

The Big(ger) Picture: Phablets Make a Splash at CES

Posted by Carla Paschke on January 20, 2013

Last week’s CES ushered in a new wave of smartphones, and with it the question, “Is bigger really better?” Phablets, or smartphone-tablet hybrids featuring screens five inches or larger, were the talk of the town in Vegas as manufacturers debuted bigger screen after bigger screen. …

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Don’t Pass Up Passbook

Posted by Carla Paschke on October 25, 2012

The good news about being a woman with a big purse is I can fit everything under the sun into my handbag (after all, you never know what you’ll need).  The bad news about being a woman with a big purse is I can fit …

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Mobile is the New Leg Room

Posted by Carla Paschke on May 31, 2012

I’m a Delta girl. But every once in a while, a competitor’s fare comes along that is too enticing to pass up, and I jump ship planes. After paying an exorbitant last-minute fare to get to the Indy 500 in 2011, I vowed to shop …

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Commas Trump Periods

Posted by Carla Paschke on October 3, 2011

Punctuation. It’s a powerful form of direction signaling people when to stop and when to go (see what I just did there – period after one word = powerful).  Comparatively, as marketers, we direct people every day, creating powerful connections with consumers. We direct their …

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Need to Have or Nice to Have

Posted by Carla Paschke on March 17, 2009

I set lofty resolutions for myself a couple months ago on January 1. Among my list—the oh-so-common resolution to save money. Especially popular now as we face tough economic times, saving money was one of the top resolutions in 2009. Along with several of my …

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