Author Archives: Colleen Jones
Marketing Isn’t a Dirty Word
ShareMany user experience professionals shy away from marketing. In many ways, who can blame them? We’ve observed customers ignore banner ads, watched pop-up ads annoy and confuse customers, and read rants by usability pioneers about the evil that ads wield on web design. We have seen attempts at applying a traditional “broadcast” [...]
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A Tale of Two Trojans
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It was the best of times; it was the worst of hairstyles. It was the age of cornrows and bows; it was the age of perms and braces. It was the epoch of skater dudes; it was the epoch of tennis queens. It was, in fact, 1989 at Midlothian High School—go Trojans!
You see, [...]
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Oops! 300-Page iPhone Bill
ShareBig oops! Melissa Read, Ph.D. and I talked today about the 300-page iPhone bill a blogger received and then shared with the world to encourage e-billing. As a former Cingular employee, I cringed to hear this story–and not just for environmental reasons. Receiving a 300-page bill not only kills a lot of [...]
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Communication: It’s Back, Baby
ShareOkay, maybe communication never truly left … but our awareness of it has grown keen as we shape effective customer experiences in interactive media. Recently, Donovan (Director of User Experience) gave a presentation about web 2.0’s impact on the landscape of user (customer) experience. He convincingly described how web 2.0 capabilities evolved as a [...]
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Designing for the Mobile Web