Author Archives: Colleen Jones

Designing for the Mobile Web

By: Colleen Jones | Published: October 23, 2007
ShareGoing mobile? Smart decision. Analysts keep saying that companies expect a huge increase in mobile interactions with their customers over the next few years. But designing for mobile isn’t like designing for today’s website. Here are just a few tips to save your on-the-go users endless downloads, needless frustration–and to keep them coming [...]
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Marketing Isn’t a Dirty Word

By: Colleen Jones | Published: October 8, 2007
ShareMany user experience professionals shy away from marketing. In many ways, who can blame them? We’ve observed customers ignore banner ads, watched pop-up ads annoy and confuse customers, and read rants by usability pioneers about the evil that ads wield on web design. We have seen attempts at applying a traditional “broadcast” [...]
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A Tale of Two Trojans

By: Colleen Jones | Published: September 7, 2007
Share It was the best of times; it was the worst of hairstyles. It was the age of cornrows and bows; it was the age of perms and braces. It was the epoch of skater dudes; it was the epoch of tennis queens. It was, in fact, 1989 at Midlothian High School—go Trojans! You see, [...]
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Oops! 300-Page iPhone Bill

By: Colleen Jones | Published: August 20, 2007
ShareBig oops! Melissa Read, Ph.D. and I talked today about the 300-page iPhone bill a blogger received and then shared with the world to encourage e-billing. As a former Cingular employee, I cringed to hear this story–and not just for environmental reasons. Receiving a 300-page bill not only kills a lot of [...]
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Communication: It’s Back, Baby

By: Colleen Jones | Published: August 15, 2007
ShareOkay, maybe communication never truly left … but our awareness of it has grown keen as we shape effective customer experiences in interactive media. Recently, Donovan (Director of User Experience) gave a presentation about web 2.0’s impact on the landscape of user (customer) experience. He convincingly described how web 2.0 capabilities evolved as a [...]
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