Author Archives: Cathy Maas

Kitchen Table Conversations: Part One

By: Cathy Maas | Published: July 31, 2009
ShareLots has been said and written about the current mood in the country right now. I recently got a chance to delve into the consumer psyche regarding banks recently and the experience was an interesting study in contrasts. Regarding the financial world: people are incredibly angry, no surprise.  They feel betrayed and violated by the greedy [...]
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Inspiration

By: Cathy Maas | Published: December 17, 2008
ShareOne day when helping a 7-year-old with spelling words, we came across the word “inspiration”.  Not only did we have to know how to spell it, we had to fit it into a crossword puzzle and create a definition. Here’s what we learned about it: (thanks to wikipedia) There’s a definition:  “Inspiration: Stimulation of the mind or [...]
Posted in Behavioral Research, Branding & Advertising, Creative, Digital | Tagged | Leave a comment