Author Archives: Cindy Pae

GO MEAT! Thank you.

ShareIn advertising, as well as in User Experience, there’s a concept of memorability. In the case of advertising, it’s more about whether the viewer remembers your brand (as opposed to UE where’s it’s whether they remember how to use or do something). Back in the day, one of the most successful campaigns was for Charmin. [...]
Posted in Creative, Media | 3 Comments

You TOO!

ShareA few weeks ago I was talking to my insurance agent on the phone and I mentioned that I was going on vacation. At the end of the call, she said to me “Have a great vacation”. I automatically replied “You Too!!”… then laughed. I was so used to hearing someone say [...]
Posted in Digital, Direct | 3 Comments

It’s a Bird, It’s a Plane, It’s … Clark Kent?

ShareActually, I prefer Spiderman. Or Batman. Or Wolverine… superheroes who are humans with some special powers born from a tragic event. Not some alien who just happens to look like a human being. Mostly, though, it drove me NUTS that people (namely Lois Lane and Jimmy Olsen) couldn’t tell that Clark Kent was Superman. Puh-lease! [...]
Posted in Digital | 5 Comments

Tact Hats and Foot-in-Mouth Disease

ShareI forget what exactly we were talking about the other day, but I brought up the subject of my less-than-adequate skills in the art of tact. My coworker jokingly commented that I didn’t know when to put on my ‘tact hat’. Jocularity ensued – especially since that phrase is a bit tricky to [...]
Posted in Digital | 2 Comments

2.0 Be or Not 2.0 Be (an Information Architect in a Web 2.0 World)

ShareI recently attended the 8th Annual Information Architecture Summit where talk of Web 2.0 was all the rage. The theme of the conference was ‘Enriching IA’ with a focus on: Rich information: More and more information becomes available to users and systems alike, and these days most of the information comes with metadata, built-in links to [...]
Posted in Digital, Technology & Development | 2 Comments