Author Archives: Cindy Pae

Be Careful What You Fish For

By: Cindy Pae | Published: December 11, 2007
ShareI think of Greenpeace as an inherently serious and dedicated group (whether you agree with their tactics or not). If I were Greenpeace, I would WANT to be taken seriously given the cause. SO, I was a bit surprised that they came up with a mascot for their ‘Save the Whales’ campaign that [...]
Posted in Branding & Advertising, Digital | 2 Comments

Good Twill Hunting

By: Cindy Pae | Published: October 1, 2007
ShareNot to be Captain Obvious, but men and women really do shop differently. The other day, I was listening to ‘the Herd’ on 680 the Fan and Colin Cowherd (the Herd) was going off about airport security and luggage and how he thought it would be SUCH a great idea to have a website where you [...]
Posted in Digital | 2 Comments

The Road to Personalization is Paved with Your Intentions

By: Cindy Pae | Published: August 14, 2007
ShareI watched the movie ‘Click‘ last night. Not so much because I was wanting to see it but, rather, because there wasn’t much else on. I found it surprisingly relevant to my line of work and was inspired to write this post. If you haven’t seen it, the premise is this: a stressed [...]
Posted in Digital, SEM & SEO | 2 Comments

Two Halves of Coconuts or a Faster Horse?

By: Cindy Pae | Published: August 2, 2007
ShareThere’s a theme in Monty Python movies -a comedic tactic, if you will- to take light of people who say one thing but really do/mean/say another. It really IS quite funny. Those of you familiar with Monty Python and the Holy Grail will find these scenes familiar. Those of you who are not (for shame!), [...]
Posted in Digital | 2 Comments

I’m Not Eating THAT!

By: Cindy Pae | Published: July 19, 2007
ShareQuick! Match the following menu items to the type of food. Your choices are: Burritos, Fajitas, Quesadilla, Salads, Nachos and Tacos. GO!! Alfredo Garcia Art Vandalay Billy Barou Close Talker Fat Sam Homewrecker I Said Posse Joey Bag of Donuts John Coctostan Pinky Tuscadero Ruprict Sherman Klump The Full Monty The Other Lewinsky The Ugly Naked Guy Triple Lindy So, how’d you do? Beyond the fact that these names [...]
Posted in Digital | 3 Comments