Author Archives: Charlie Crutchfield

Advertising in There.com

By: Charlie Crutchfield | Published: August 7, 2007
ShareSo here is the story, I went searching for advertisements in the virtual world There.com the same way I do with most of the other worlds I’ve been assigned to find marketing and advertising in. My process is this: I go through the tutorial, I search the starting area, and then I talk to people [...]
Posted in Digital | Leave a comment

Five Habbo Hotel Hat-Tricks

By: Charlie Crutchfield | Published: August 2, 2007
ShareWhile inside the virtual world known as Habbo Hotel, I found it to be no trouble at all to obtain screenshots of advertisements, inside and outside of the world. I was able to uncover five main types of advertising in Habbo Hotel. Here they are … 1. Billboards. There were tons of places with billboards that [...]
Posted in Digital | 3 Comments

Should Disney Open ToonTown to Advertisers?

By: Charlie Crutchfield | Published: July 31, 2007
Share Disney’s ToonTown Online is a massively multiplayer online game (MMOG). Although Disney has opened this game to people of all ages, it is clearly geared toward children 12 years of age or younger. With ToonTown’s user base steadily growing, they recently made the decision to open the game for marketing and advertising. About ToonTown: ToonTown offers [...]
Posted in Branding & Advertising, Digital | 8 Comments

HiPiHi: Chinese Second Life?

By: Charlie Crutchfield | Published: July 16, 2007
ShareYet another virtual world has surfaced, this time from China. Like most virtual worlds HiPiHi’s main purpose is for users’ to interact and socialize. In Chinese HiPiHi means something similar to “a world created by you”. Many bloggers refer to HiPiHi as the Chinese Second Life or as a Second Life clone. But, what exactly [...]
Posted in Digital | 3 Comments