Author Archives: Alec Young

The birth of email marketing and its evil twin

Email announced its own existence when the first electronic message was sent from one computer to another in 1971. Seven years later, an overzealous marketer named Gary Thuerk got his hands on a directory of ARPANET email addresses. ARPANET, a government-funded project that predated the …

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Email Marketing: It’s Personal

An email inbox is highly personal and private digital territory to enter. Email is regarded as confidential and secure information. Governments, financial institutions and almost every social online service use email as the secure channel to confirm personal identity. Bank statements, tax returns, family pictures, …

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