Author Archives: Andrew Vogel

Can Second Life Create Real Life Side Effects?

By: Andrew Vogel | Published: August 23, 2007
ShareMuch has been written in the last four months about the economic impact of Second Life in publications like the New York Times and CNN. To some degree, the initial shock of hearing people pay $200 in real U.S. dollars for a virtual home (albeit one that doesn’t really exist) has worn off. However, [...]
Posted in Digital | 3 Comments

Three Months in Review: One More Look at Virtual Worlds

By: Andrew Vogel | Published: August 22, 2007
ShareThree months ago, I had no idea what a virtual world was, much less what Second Life was. Now after logging in and creating an avatar for now too many worlds than it seems I can even count, I am convinced that I have learned more about business and virtual worlds in this internship than [...]
Posted in Digital | 1 Comment

There.com: Life Outside of Second Life?

By: Andrew Vogel | Published: July 23, 2007
ShareIn the last eight months, Second Life has grown like wildfire. Even since May, the world’s total number of avatars has grown from around 6 million to more than 8 million. This growth has made Second Life far and away the largest virtual social interaction world. And with so many brands in-world it looks like [...]
Posted in Behavioral Research, Digital | 5 Comments

MySpace Elements Could Make Kaneva the Real Thing

By: Andrew Vogel | Published: June 13, 2007
ShareVirtual worlds, like Second Life and Entropia, are well… virtual. Avatars created in these worlds often have little or no relevance to their real life users. However, with the fairly recent creation of Kaneva, the line between the virtual world and the real world may begin to look rather blurry. Kaneva, which is still in its [...]
Posted in Digital | 1 Comment